engagement_active Quality: 88 Cost: $0.00 35 Potential Acquirers 2 Contacts

Overview

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Potential Acquirers
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Scripts Ready
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Letters Sent
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Documents

Your Company Story

AquaScience was founded in 1984 by Lawrence Casey on a promise that still lives on the company's website today: to bring the world's finest water treatment equipment and well water supplies directly to the public at the lowest prices in the country. That was before the internet existed as a commercial channel — and yet Larry built a direct-to-consumer model that anticipated by decades what the rest of the industry would eventually try to replicate. Forty-one years later, AquaScience has served over 100,000 customers and completed more than 120,000 service calls in a three-year window alone, establishing itself as one of the most trusted water treatment providers in the northeastern United States. What makes AquaScience particularly remarkable is the breadth of its competitive moat. The company operates both a physical service business out of Wyoming, Rhode Island, and a national eCommerce platform — a dual-channel model that very few water treatment companies have successfully built. The eCommerce component creates a low customer-acquisition-cost revenue stream that compounds over time through organic search traffic, while the local service operation generates high-margin recurrin

Contacts

NameTitleEmailPhoneLinkedIn
Lawrence "Larry" Casey larrycasey@aquascience.net 401-742-8772 Profile
Lawrence "Larry" Casey larrycasey@aquascience.net 401-742-8772 Profile

Call Intelligence

DateTypeRepContactDurationOutcome
Mar 20, 2026 Discovery Mark DeChant Lawrence Casey 62:45 Callback Requested
Key Intel from Mar 20, 2026 Call
Notes: OUTCOME: Meeting booked for Tuesday at 10:00 AM Eastern to discuss sale options with Mark’s partner. SPOKE WITH: Lawrence, owner/president (title not explicitly stated). KEY INTEL: Lawrence said they’re ready to sell after 41 years; he is 79. Business is Rhode Island-based, ~\$8M revenue, mostly web-driven (75–80% online), 10–12 employees, 180k+ customers, one campus with multiple warehouses, and they already have two buyers; one offshore buyer has an option until April 1. OBJECTIONS: Already Disposition: Answered - Meeting Set Call Quality Score: 70.0/100

Buyer Outreach Strategy

AquaScience was founded in 1984 by Lawrence Casey on a promise that still lives on the company's website today: to bring the world's finest water treatment equipment and well water supplies directly to the public at the lowest prices in the country. That was before the internet existed as a commercial channel — and yet Larry built a direct-to-consumer model that anticipated by decades what the rest of the industry would eventually try to replicate. Forty-one years later, AquaScience has served over 100,000 customers and completed more than 120,000 service calls in a three-year window alone, establishing itself as one of the most trusted water treatment providers in the northeastern United States. What makes AquaScience particularly remarkable is the breadth of its competitive moat. The co

Market Analysis:

The water treatment industry is experiencing a generational shift in M&A activity. Private equity firms and strategic consolidators have recognized that water treatment sits at the intersection of three mega-trends: aging infrastructure requiring remediation, tightening EPA and state-level water quality regulations (particularly around PFAS 'forever chemicals'), and the essential-service nature of clean water that makes these businesses recession-resistant. In 2024-2025, water treatment and envi

Attack Plan:

Phase 1 (Days 1-15): Build a curated buyer list of 40-60 targets across three categories — PE-backed water/environmental platforms (15-20), national strategic acquirers (10-15), and family offices/independent sponsors with essential-services mandates (15-25). Prepare a blind teaser highlighting key metrics (41 years, 100K+ customers, dual-channel model, PFAS/radon specialty) without revealing the company name. Phase 2 (Days 15-30): Execute a controlled outreach campaign — personalized letters to

Timeline:

DAYS 1-15 — PREPARATION: Finalize Confidential Information Memorandum and blind teaser. Build curated buyer list (40-60 targets across PE platforms, strategics, and family offices). Prepare all outreach materials — letters, call scripts, email sequences. Confirm owner's availability for management p

Potential Acquirers (35)

CompanyTypeLocationFitDNCScriptStatus
Blue Water Industries consolidator Nashville, TN 8 ✓ Ready identified
US Water Services (Alaris Capital Partners) PE-backed platform St. Michael, MN 8 ✓ Ready identified
Kinetico Incorporated strategic Newbury, OH 8 ✓ Ready identified
Pentair Strategic Acquirer Golden Valley, MN 8 ✓ Ready scripted
American Water Works Company strategic Camden, NJ 8 ✓ Ready identified
Veolia North America strategic Boston, MA 8 ✓ Ready identified
Waterlogic (Castik Capital) PE-backed platform Chicago, IL 8 ✓ Ready identified
SUEZ Water Technologies strategic Trevose, PA 8 ✓ Ready identified
Essential Utilities (Aqua America) Strategic Acquirer Bryn Mawr, PA 8 ✓ Ready scripted
Evoqua Water Technologies (Xylem) Strategic Acquirer Pittsburgh, PA 8 ✓ Ready scripted
H2O Innovation strategic Quebec City, QC 8 ✓ Ready identified
Solenis strategic Wilmington, DE 8 ✓ Ready identified
Culligan International Strategic Acquirer Rosemont, IL 8 ✓ Ready scripted
Watts Water Technologies strategic North Andover, MA 8 ✓ Ready identified
Kurita Water Industries strategic Houston, TX 8 ✓ Ready identified
Grundfos Strategic Acquirer Brookshire, TX 8 ✓ Ready scripted
Wind Point Partners PE Chicago, IL 6 ✓ Ready identified
Nautic Partners PE Providence, RI 6 ✓ Ready identified
Advent International PE Roll-up Boston, MA 6 ✓ Ready scripted
SHV Holdings PE/strategic The Woodlands, TX 6 ✓ Ready identified
Arcadis strategic Highlands Ranch, CO 6 ✓ Ready identified
Kelso & Company PE New York, NY 6 ✓ Ready identified
Leonard Green & Partners PE Los Angeles, CA 6 ✓ Ready identified
BDT & MSD Partners PE Roll-up Chicago, IL 6 ✓ Ready scripted
KKR Water Infrastructure PE New York, NY 6 ✓ Ready identified
Platinum Equity PE Beverly Hills, CA 6 ✓ Ready identified
Bernhard Capital Partners PE Baton Rouge, LA 6 ✓ Ready identified
Southwest Water Company strategic Dallas, TX 6 ✓ Ready identified
Centre Partners PE New York, NY 6 ✓ Ready identified
Harcros Chemicals strategic Elgin, IL 6 ✓ Ready identified
The McLean Group Industry Consolidator McLean, VA 4 ✓ Ready scripted
Capstone Partners (Advisory Lead) Industry Consolidator Boston, MA 4 ✓ Ready scripted
Pureflow Inc. strategic Ann Arbor, MI 4 ✓ Ready identified
Whitewater Management Industry Consolidator Calgary, AB (Canada) 4 ✓ Ready scripted
Aligned Climate Capital PE New York, NY 4 ✓ Ready identified

Outreach Scripts

Email
Lawrence, I was researching AquaScience and came across that line from 1984 you've kept on your site about bringing the world's finest water treatment equipment directly to the public. Forty-one years later, with over 100,000 customers served in Phoenix alone and 120,000 service calls in three years, you've clearly delivered on that promise. I also saw a review from a Rhode Island customer who said, 'They added a filter and now my water tastes great!' That kind of tangible impact, backed by your BBB accreditation and PFAS/radon specialty, shows a business built on trust in an essential industry. I run Next Chapter M&A Advisory, and I work exclusively with founders who've built businesses like AquaScience — ones with real staying power and recurring revenue from maintenance contracts — to ensure their next chapter is on their terms. No sales pitch, just an honest conversation. Would you have 20 minutes next week to discuss? I'm at 818-747-9668. Ewmarcus Next Chapter M&A Advisory 818-747-9668
Call Script
OPENING: Hi Lawrence, this is Ewmarcus from Next Chapter M&A Advisory. I was researching AquaScience and saw that line from 1984 you've kept on your website about bringing the world's finest water treatment equipment directly to the public — 41 years later, with over 100,000 customers served in Phoenix alone, you've clearly lived up to that. POSITIONING: I run Next Chapter M&A Advisory, and we work exclusively with owners like you who've built businesses with real staying power. We represent sellers, not buyers, to ensure your next chapter happens on your terms. ASK: I'm not pitching anything — I'd just like 20 minutes to have an honest conversation about what you've built and what might be next. Are you free for a brief chat next week? OBJECTION — Already talking to buyers: That's great to hear you're exploring options. My role is different — I'm an advisor who works solely for owners, not buyers, to help you navigate the process and maximize your outcome. Could we still connect for 20 minutes to compare notes? VOICEMAIL: Hi Lawrence, this is Ewmarcus from Next Chapter M&A Advisory at 818-747-9668. I was researching AquaScience and saw that 41-year founding story and the customer review about water tasting great after your service — impressive legacy. I help founders with next-chapter planning. Please call me back at 818-747-9668. Again, Ewmarcus at 818-747-9668.
LinkedIn
Lawrence, I came across AquaScience's 41-year story and that customer quote about water tasting great after your service. Impressive legacy. I help founders with next-chapter planning. Would you be open to connecting?

Plays & Emails Sent

PlayStatusQualityDate
follow_up_full_package draft 88 2026-03-29

Pipeline History

StepToolStatusCostDate
No pipeline history