Project Forum · Sell-sideCodename: Forum
HR.com
HR.com — sell-side engagement
Stage hunt_launched · 1.9M HR member base, B2B media + community business
The Room
Buyer-rep team
Andrew & Bret Miller
ATM Holdings — running buyer outreach
~130 priority buyer contacts as of 2026-04-29
Buyer Universe Snapshot
Andrew & Bret Miller (ATM Holdings) are running buyer outreach. ~130 contacts fully populated as of 2026-04-29.
9
interested / warming
12
buyers engaged
3
passed / ghosted
From the room
“The business complicates the domain. The domain's value is going to get dragged down by the multiple of the business. The better buyer historically: wants the domain only.”
“Anything in the 10-to-15 range is all-time top-30 epic. Anything 15-to-20 is top-5 all time. So if I'm guiding Deb and someone comes with a $7.5M cash offer for this domain, I'd be insane not to take it. But my contract with her is 12.5.”
“Tasso could never get him across that finish line. He wanted me to terminate everybody in Canada, then him to rehire them — basically saying Deb, you pay all the severance, and we'll cherry-pick what we want. Maybe he was just looking for the domain name.”
Active outreach
Named buyers currently in conversation (as of 2026-05-05):
BambooHROMERSPaylocityHeidrick & StrugglesAccentureCornerstone OnDemand
Deal artifacts
Repo artifacts tagged to this deal
117 files ·42H28M47LMaster list →
High confidence(42)
- Deal-state markdown source
- Meetings narrative (writer output)
- Meetings JSON sidecar for the narrative
- HR.com advertiser map (used by buyer-intel pipeline)
- HR.com buyer list (source for outreach segments)
- 2026-03-23 Debbie meeting export
- Canonical seller-facts JSON consumed by engine builders
- Prior-contact section builder for HR.com hub
- Legacy "HR.com Ltd hub" page
- Strategic valuation report (HTML)
- Strategic valuation report (markdown source)
- Valuation analysis plan
- Test for the section builder
- Duplicate copy under engine/deals/ (older mirror)
- Duplicate copy under engine/deals/
- Duplicate copy under engine/deals/
- Sibling section builder (alt path)
- Overnight build orchestrator for HR.com pipeline
- Stress-test script for HR.com build
- Run-010 consolidated HR.com targets (JSON)
- Run-010 consolidated HR.com targets (markdown)
- Run-014 evidence for overnight-build routine
- #117 — refactor `/deals/followups` → `/deals/hr-com/followups` (Truth-Lives-With-Deal violation)
- #195 — HR.com 4-way Drive folder structure
- #197 — build the HR.com CIM (open)
- Canonical codename map — `hr-com` ↔ Project Forum
- Substitutions used by `scripts/anonymize-all.mjs` for Project Forum
- Deal-history audit verdict file
- Per-deal research dossier (Debbie / ATM / buyer landscape)
- Engaged-deal registry; `hr-com` is one of four engaged deals
- Client-facing HR.com subtree — `index.html`, `dossiers/` (62), `transcripts/` (52)
- CRM outputs referencing HR.com — mixed dossier + intel artifacts
- Blind deal-room: `about.html`, `index.html` (Project Forum codename)
- Legacy public HR.com hub — `index.html`, `transcripts/` (63), `dossiers/` (63), `reports/` (9), `proposal/` (7), `data/` (6), `prompts/` (4), `audit/`, `drafts/`
- Projects subtree — `call-cards/` (75 per-buyer call-card HTML files), `NextChapter_HR_com_Final.docx`, `NextChapter_HR_com_Final_Signed.pdf`
- Current deal-state snapshot consumed by the skill
- HR.com company-lists API endpoint
- HR.com report view component
- Per-deal meetings sub-page
- Canonical deal home built 2026-05-26
- Password-gated `/forum` portal entry (Boss123) — recipient-friendly shortcut for ATM team
- Legacy `/projects/hrcom` aggregator page
Body mentions (3+)(28)
- Master Rules cite HR.com as Truth-Lives-With-Deal and Apply-to-All reference
- Top-level audit doc enumerating HR.com surfaces
- Multiple HR-com-tagged fixlater rows
- Deals extraction covering hr-com state
- Master reset plan listing HR.com
- Catalog entries for HR.com surfaces
- Pass-3 catalog with same entries
- Handoff items scoped to HR.com (CIM build, ATM outreach)
- Multiple HR.com / Debbie / Forum thread entries indexed
- Per-deal manager skill — full deal context
- Generic deal followups page (rule-violating — see #117)
- Generic deal history page rendering hr-com
- Follow-the-money surface
- Lists overview surface
- Planning page listing HR.com tasks
- Home page tile rendering for hr-com
- Inline fixlater entries #117, #195, #196, #197 (HR.com CIM, followup refactor)
- Master-plan items referencing HR.com deliverables
- Company-lists handler with HR.com-specific branch
- Slug-to-id mapping including hr-com
- Lists mapping containing hr-com slug
- Project-classifier rules including hrcom
- Allowlist including Debbie/ATM emails
- Deal tracker schema referencing hr-com test row
- Initial deals seed including hr-com row
- Opportunity-thesis seeds including HR.com
- Seeds `deals` (slug='hr-com'), `deal_codenames` (Forum), `deal_pages` (forum/hub)
- Communications-unified mapping for hr-com slug
Incidental (background)(47)
- Run #016 seed validation contract listing hr-com
- Run #017 contract
- Run #019 contract
- dash-check CI mentions HR.com surface
- Draper swarm-003 output
- Mark machine sync handoff (Apr 29)
- Maxswarm-003 writer draft
- Intern journal mentioning HR.com process
- Consolidation runbook mentions hrcom
- Mission state pre-consolidation
- Migration plan covering `/projects/hrcom` route
- Routes audit run-010
- Static-pages audit run-010
- Hidden-gems audit (HR.com duplication)
- Run-012 backfill results
- Stage-1 findings doc
- Vercel kill list — hrcom surfaces flagged
- Deal-portal enhancements doc
- Deal-page consolidation referencing hr-com
- Apply-to-All audit referencing hr-com
- DPP memo uses HR.com as contrast reference
- Followup records — `followup-010.json` and `followup-011.json` mention ATM/Tasso buyers
- Brain → call-cards handoff covering HR.com
- Buy-signal people list mentioning ATM contacts
- Rebuild evidence pack
- Rebuild recommendation citing HR.com
- Index entry
- Mac mini clawdbot run state
- Exa migration spec with HR.com test case
- Transcript canonical-home mission (HR.com transcripts)
- System map referencing hrcom routes
- `slug: 'hr-com'` mapping rule (email/subject backfill)
- Promotion rule mapping `/hrcom/` → `/client/hrcom/`
- Swarm-010 end-of-run script
- HTML→MD sweeper covering hrcom subtree
- Archive script with hrcom path mentions
- DPP deal manager cross-references HR.com as sibling
- Glossy-pack lists hr-com as deal-room target
- Hunter skill with HR.com example
- Naming-thread skill with HR.com example
- Quarterback skill files referencing hr-com (3 hits)
- System-map skill
- Artifacts graph node for hr-com
- Nodes graph entry for hr-com
- Retro-tagging proposal
- Ingestion adapter test (hr-com slug fixture)
- Gmail adapter test (Debbie sender fixture)