engagement_active Quality: 82 Cost: $0.00 46 Potential Acquirers 2 Contacts

Overview

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Potential Acquirers
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Scripts Ready
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Letters Sent
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Documents

Your Company Story

Springer Floor Care has been a trusted name in Central Iowa floor care for decades, and under Terri and Eddie Holman's ownership since 2019, the company has entered a period of meaningful growth and innovation. The Holmans didn't just acquire a business — they invested in it, expanding service capabilities, building a loyal customer base, and extending their reach across 26 cities in the Central Iowa market. That kind of geographic footprint, built methodically over seven years, represents something that cannot be replicated overnight. One of the most impressive achievements is the Forever Kleen quarterly maintenance program, a recurring revenue model that locks in predictable cash flow and deepens customer relationships. In an industry where most operators rely entirely on one-time service calls, Springer has built something structurally more valuable: a subscription-style program that keeps customers coming back every quarter. Buyers and investors pay a premium for businesses with this kind of revenue predictability. The company also employs a rug specialist who teaches IICRC certification courses at the national level. This is extraordinary for a company of this size — it mean

Contacts

NameTitleEmailPhoneLinkedIn
Terri Holman (515) 223-9336 —
Terri Holman (515) 223-9336 —

Buyer Outreach Strategy

Springer Floor Care has been a trusted name in Central Iowa floor care for decades, and under Terri and Eddie Holman's ownership since 2019, the company has entered a period of meaningful growth and innovation. The Holmans didn't just acquire a business — they invested in it, expanding service capabilities, building a loyal customer base, and extending their reach across 26 cities in the Central Iowa market. That kind of geographic footprint, built methodically over seven years, represents something that cannot be replicated overnight. One of the most impressive achievements is the Forever Kleen quarterly maintenance program, a recurring revenue model that locks in predictable cash flow and deepens customer relationships. In an industry where most operators rely entirely on one-time servi

Market Analysis:

The floor care and carpet cleaning vertical is experiencing a wave of consolidation driven by private equity platforms and regional home services roll-ups seeking recurring revenue businesses. National platforms like Stanley Steemer, COIT, and Zerorez have been actively acquiring independent operators in the $500K–$3M revenue range, particularly those with maintenance programs and commercial contracts. The Central Iowa market is especially attractive because Des Moines has been ranked among the

Attack Plan:

Phase 1 — Targeted Buyer Identification (Days 1-15): Build a buyer list of 75-100 prospects across three tiers. For strategic buyers, identify every PE-backed home services platform operating in Iowa, Nebraska, Minnesota, Missouri, and Illinois — these are the most likely geographic acquirers. Cross-reference with platforms that have publicly announced floor care or facilities services as growth verticals. For financial buyers, pull all search funds and independent sponsors who have expressed in

Timeline:

DAYS 1-30 (Preparation & Launch): Days 1-5: Finalize Confidential Information Memorandum, blind teaser, and buyer qualification criteria. Days 5-10: Build and verify buyer list of 75-100 targets across all three tiers. Days 10-15: Launch direct mail campaign to top 40-50 strategic and financial buye

Potential Acquirers (46)

CompanyTypeLocationFitDNCScriptStatus
Rainbow International (Neighborly/KKR) restoration Waco, TX 8 DNC — identified
Belfor Holdings restoration Birmingham, MI 8 DNC — identified
Roark Capital / ServiceMaster Brands PE Roll-up Atlanta, GA 8 DNC Ready scripted
Guardian Restoration Partners private_equity Denver, CO 8 DNC — researched
Kinderhook Industries PE New York, NY 8 DNC — identified
Kellermeyer Bergensons Services (KBS) strategic New York, NY 8 DNC — identified
ABM Industries Strategic Acquirer New York, NY 8 DNC Ready scripted
FirstService Brands strategic Toronto, ON 8 DNC — identified
Stanley Steemer Industry Consolidator Dublin, OH 8 DNC Ready scripted
The Riverside Company / milliCare PE Roll-up New York, NY 8 DNC Ready scripted
Premium Service Brands roll-up Charlottesville, VA 8 DNC — identified
Aftermath Services (Kinderhook) restoration Aurora, IL 8 DNC — identified
Jan-Pro Cleaning & Disinfecting consolidator Alpharetta, GA 6 DNC — identified
Seacoast Capital PE Danvers, MA 6 DNC — identified
Zerorez franchise_system Pleasant Grove, UT 6 DNC — researched
Building Services of America (BSA) roll-up Atlanta, GA 6 DNC — identified
COIT Cleaning and Restoration Industry Consolidator San Francisco, CA 6 DNC Ready scripted
NEXClean Industry Consolidator West Chester, PA 6 DNC Ready scripted
Marsden Holding Industry Consolidator St. Paul, MN 6 DNC Ready scripted
Harvard Maintenance strategic New York, NY 6 DNC — identified
Paul Davis Restoration restoration Jacksonville, FL 6 DNC — identified
Restoration 1 restoration Waco, TX 6 DNC — identified
Pritchard Industries Industry Consolidator New York, NY 6 DNC Ready scripted
OpenWorks consolidator Phoenix, AZ 6 DNC — identified
Anago Cleaning Systems consolidator Pompano Beach, FL 6 DNC — identified
GI Partners PE San Francisco, CA 6 DNC — identified
Incline Equity Partners PE Pittsburgh, PA 6 DNC — identified
Compass Group / Eurest Services strategic Charlotte, NC 6 DNC — identified
Centre Partners PE New York, NY 6 DNC — identified
Vanguard Cleaning Systems consolidator San Mateo, CA 6 DNC — identified
Coverall North America consolidator Deerfield Beach, FL 6 DNC — identified
Summit Park PE Charlotte, NC 6 DNC — identified
H.I.G. Capital PE Miami, FL 6 DNC — identified
SERVPRO Industries franchise_system Gallatin, TN 6 DNC — researched
PuroClean franchise_system Tamarac, FL 6 DNC — researched
City Wide Facility Solutions franchise_system Lenexa, KS 6 DNC — researched
Rainier Partners PE Roll-up Seattle, WA 6 DNC Ready scripted
BluSky Restoration restoration Dallas, TX 6 DNC — identified
Cintas Corporation Strategic Acquirer Cincinnati, OH 6 DNC Ready scripted
ATI Restoration restoration Anaheim, CA 6 DNC — identified
Heaven's Best Carpet Cleaning franchise_system Rexburg, ID 4 DNC — researched
QuickDry Pro strategic_buyer Gardner, KS 4 DNC — researched
Oxi Fresh Carpet Cleaning franchise_system Lakewood, CO 4 DNC — researched
Chem-Dry International franchise_system Nashville, TN 4 DNC — researched
Corvus Janitorial franchise_system Chicago, IL 4 DNC — researched
Heartland Home Services private_equity Macomb, MI 4 DNC — researched

Outreach Scripts

Email
Dear [Buyer's Name], I'm reaching out on behalf of Springer Floor Care LLC, a top-tier floor care company in Des Moines with $900K revenue and 17 years of established operations under current ownership. Key highlights: - Recurring revenue via Forever Kleen quarterly programs (unlimited callbacks) - First area rug salon in Iowa with in-warehouse cleaning capabilities - WoolSafe/ARCS certified, 4.9-star Google reviews (83+) - Flat-rate pricing model and 25+ community service area With $135K EBITDA and a valuation range of $472K-$1.08M, this is a rare chance to acquire a turnkey operation with loyal clients and specialized services. Would you be open to a confidential discussion this week? Best regards, [Your Name] Next Chapter Capital [Your Contact Info]
Call Script
Hi [Buyer's Name], this is [Your Name] with Next Chapter Capital. I'm calling because we're representing Springer Floor Care, a highly reputable floor care business in Des Moines with $900K revenue and a 4.9-star rating. Their unique Forever Kleen program and first-in-Iowa rug salon deliver sticky, recurring revenue. Is acquiring a turnkey operation in the floor care space something you'd explore this year? [Pause] Great—let's schedule a brief call to discuss the details. When's a good time?
LinkedIn
Hi [First Name], I'm assisting the owners of Springer Floor Care (Des Moines' top-rated floor care co, 900K revenue) in exploring acquisition opportunities. Their recurring Forever Kleen program & rug salon make them a standout. Open to a quick chat if you're eyeing growth in this space.

Plays & Emails Sent

PlayStatusQualityDate
follow_up_full_package draft 82 2026-03-29

Documents & Files

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Pipeline History

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No pipeline history