Run: 2026-05-06__011__sellside-hunt-routine-design · Date: 2026-05-06 · Phase 1 author
Phase 1 verdict: WATERFALL_DESIGNED. 6 step waterfall, $0.50 to $1.20 per Salesfinity-ready row, 60 to 80 rows per metro+vertical run. Median path on a survivor: steps 0 to 4 at $0.04 to $0.45 depending on Clay paid depth. Hard cap $2.00 per row. Output volume targets a single dialer's session (Mark dials ~156 per Salesfinity session); pair two verticals or two metros per slash command for a full team session.
Owner-age proxy from LinkedIn graduation year + 22 years assumes owners use LinkedIn. Trade demographics lean older — pest control and plumbing founders may not have LinkedIn at all, in which case owner-age signal degrades to "year company founded + 25 if still running." Where LinkedIn coverage drops below 50%, expect Salesfinity-ready row count to drop to 40-50 per run.
Pattern banked: maker-checker on gates. The salesfinity-loader skill already enforces 7 pre-load gates (DNC, dedup, geography, phone required, naming, acquired/advisory, etc.). Routine should pre-run those gates internally at step 0 to drop $0 candidates before spending $0.50 enriching them, then hand off to salesfinity-loader which re-runs them as authoritative checker. Cheaper to fail at step 0 than fail at step 6.
$0.50 to $1.20 per dial-ready row is the all-in budget; $0.85 is the target average. 60 to 80 rows per metro+vertical run delivers half a Mark session; pair two verticals or two metros per slash command for a full team day.
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