EY

CONSULTING

EY's leadership is positioning the CHRO as a strategic business driver who must master digital transformation, technology adoption, and workforce redesign. They see HR executives as needing to move beyond traditional people management into technology-enabled, data-driven strategic roles — and EY wants to be the consulting partner that enables that shift. Their vision centers on aligning people strategy directly to business outcomes through technology and transformation.

EY identifies three converging pressures their clients face: workforce transformation has become urgent due to years of disruption, a projected 85M global talent shortage by 2030 demands fundamentally new talent strategies, and 38% employee attrition risk means retention is a crisis, not a project. HR.com addresses all three — its community data reveals real-time practitioner priorities, its content ecosystem helps HR leaders upskill on transformation, and its engagement signals show which solutions organizations are actively evaluating to solve these exact problems.

EY is actively acquiring in HR tech and workforce transformation. The Jubilant acquisition (HR technology consultancy) and Clerestory acquisition (change management) show a clear pattern: EY is buying capabilities to strengthen its People Consulting practice through inorganic growth. They're specifically targeting firms with IP, accelerators, and domain expertise in HR systems and workforce transformation. This signals a corporate development team that is actively evaluating HR-adjacent assets — and HR.com's practitioner community, behavioral data, and content platform would be a differentiated asset they can't replicate through traditional consulting acquisitions.

{"quote": "HR systems implementation and optimization is increasingly on the agenda of our clients, and the combined power of Jubilant's skills and accelerators, along with our multifaceted global organization, can deliver results at scale.", "speaker": "Whitt Butler, EY Americas Vice Chair of Consulting", "why_golden": "Butler explicitly says HR tech is 'increasingly on the agenda' of EY's clients. This is a senior leader confirming growing demand \u2014 and HR.com's 2M+ practitioners ARE those clients. We can position HR.com as the distribution channel and demand signal EY needs to reach HR buyers at scale.", "cold_call_opener": "Whitt Butler said HR systems optimization is increasingly on your clients' agenda \u2014 we sit in front of 2 million of those HR leaders every day and can show you exactly which topics and vendors they're engaging with right now."}

{"quote": "The CHRO must align people strategy with business goals, leveraging strategic thinking, digital expertise and business acumen for a future-ready workforce.", "speaker": "Low Choy Huat, EY Malaysia People Consulting Leader", "why_golden": "EY is telling CHROs they need digital expertise and strategic thinking \u2014 but CHROs need a trusted community and content ecosystem to develop those capabilities. HR.com is literally where CHROs go to build that acumen. This quote opens a conversation about how EY could leverage HR.com's community to support and reach the exact persona they're advising.", "cold_call_opener": "Your team is telling CHROs they need digital expertise and business acumen for the future \u2014 we have 2 million HR practitioners actively consuming content and engaging in communities around exactly those topics, and that behavioral data could supercharge your People Consulting practice."}

{"quote": "By welcoming Jubilant, EY US gains even more credibility and capabilities within the HR technology and transformation business of our People Consulting practice.", "speaker": "Whitt Butler, EY Americas Vice Chair of Consulting", "why_golden": "EY is acquiring to gain 'credibility and capabilities' in HR tech. They bought a consultancy. But credibility with HR practitioners comes from community trust and engagement \u2014 something HR.com has built over decades. This signals EY values inorganic growth in HR tech and would be receptive to assets that deliver practitioner access and credibility.", "cold_call_opener": "You acquired Jubilant to build credibility in HR technology \u2014 we can show you what 2 million HR practitioners are actually searching for, reading, and buying, which is the kind of market intelligence that makes your consulting recommendations land."}

{"quote": "By 2030, the global talent shortage is projected to exceed 85 million people, creating a pressing need for organizations to rethink their talent strategies and workforce management.", "speaker": "EY (challenges language)", "why_golden": "EY is framing the talent crisis as urgent and massive. HR.com's research data, practitioner surveys, and community engagement patterns provide real-time signal on how organizations are actually responding \u2014 not projections, but live behavioral data from the people making those decisions.", "cold_call_opener": "Your team is warning clients about an 85-million-person talent shortage by 2030 \u2014 we have real-time engagement data from 2 million HR leaders showing exactly how they're rethinking talent strategy right now, which could make your workforce transformation advisory far more targeted."}