TRANSCRIPT: March 30, 2026 — Strategy & Direction

Participants: Debbie McGrath, Ewing Gillaspy, John Kelly

Three separate asset tracks confirmed (domain / media / MyPeople)
Domain sale runs first — simplest, highest value
90-day engagement window
Fee range 5-8% discussed
John Kelly as interim CEO/mentor for MyPeople
Wednesday follow-up after 3:30 PM ET (Ontario time zone)
Debbie has Bambora data access (free intent data appending)
Tim Glory / Sierra Ventures connection for MyPeople
Informa REMOVED from buyer list (being sold themselves, also trying to sell Debbie an asset)
Jason Corcello is Debbie's next call (track outcome)
Domain broker Andrew Miller at 10% — coordinate on multi-asset buyers
Hip surgery Wednesday — limited availability
Red-eye flight tonight, won't review materials until Tuesday

"Selling just the domain name is kind of the simplest, easiest, and probably the highest value right now"
"When people try to buy the HR.com business with the domain name, they don't value the domain name as much as they should"
"Workday is being very difficult to work with and not letting anybody get their data out. They're saying if you want AI, you have to buy our AI level"
"Clients are going to just be sick of waiting for these guys to catch up"
"If somebody like a Workday buys it, they should keep it separate and run it as their independent layer of AI that goes to everybody"
"Informa is actually on the market to be sold themselves"
"I can get you all that data for free" (re: phone numbers, through Bambora)
"All that data is going to be free everywhere soon"
On My People: "We're like 7 million in revenue now"
"Silicon Valley funding people want young people. They don't want us."

"If you have somebody coordinating all those things together with a holistic view, one plus one plus one equals six or seven"
"Selling the domain is the easiest thing of all. We can go out there and find $15 million and run with that pretty quick"
On interim CEO: "I can sit down and talk about that a lot more detail"
"I'd like to meet them" (the two internal candidates)
Re Tim Glory: "He's one of the founding partners [at Sierra]. He'll know you in some form or another."

Debbie: "90 days is really not that great if you have a clause like that"
Ewing: "We would want to be able to finish deals that we start"
Ewing: "We're not going to play games... we sent them a letter and they never responded, now you close them six months later? No way."
Debbie: needs tracking system, open and honest documentation
Ewing committed to: dashboard showing all contacts, transcripts, meeting notes — "unedited, for you to just inspect"

Debbie has two internal candidates for CEO (both men, technology founders)
Wants John to mentor them, not replace them
Currently funded by HR.com at $250K/year
6-7 target accounts for immediate onboarding
Need 3-5 enterprise contracts to show revenue growth
Tim Glory at Sierra Ventures — John's contact, founding partner, HR tech investor