How You Want Us to Run the Market

Debbie,

We’re selling three assets: the hr.com domain ($15-35M), the media business (~$7-10M), and the MyPeople.ai platform ($7M revenue).

This isn’t a pricing decision. It’s a decision about how aggressively we run the market on your behalf. Your choice dictates our incentives, your costs, and the intensity of the hunt.

Here are the three ways to engage.

OPTION A — STANDARD PROCESS (RECOMMENDED)

Maximum control with reasonable economics.

We run three parallel tracks (domain, media, MyPeople).
Fee: $15K/month advisory fee + 5% success fee on close.
Engagement: 90 days.
Tail: 12 months, named buyer list only (buyers we contacted and got a response from).
Why it’s recommended: You keep control of the process. We’re paid to execute, but our big payday only comes if we close. Balanced risk for both sides.

OPTION B — PERFORMANCE ALIGNED

Shared risk, shared upside.

Same three-track process.
Fee: Lower monthly ($8K/mo) + 4% success fee + performance bonus above an agreed floor price.
Engagement: 90 days.
Tail: Same as Option A.
Why you’d choose it: You want downside protection on fees. We take less monthly skin, but earn more only if we beat your baseline valuation. Aligns us on pushing past the floor.

OPTION C — FULL CONVICTION

Maximum incentive alignment. We only win if you win big.

Fee: $0 monthly. We eat all cost. 6% on first $40M total proceeds, 20% on everything above $40M.
Requirement: 90-day exclusivity.
Tail: Same structure.
Why you’d choose it: You believe in a home run outcome and want us fully leveraged to it. Our incentives are perfectly aligned to chase the highest possible price. Requires significant trust in the process and our team.

What the Tail Clause Actually Means

This is critical. It’s how we protect you after the engagement ends.

The 12-month tail applies ONLY to buyers we directly contacted AND received a response from during our engagement.
We provide a named buyer list at the start, updated weekly. You see every name, every contact attempt, every response.
Example: If we pitch Oracle and they ghost us? They are not on the tail list. We only claim a fee if we introduced you to a viable, responsive party who later buys.
Purpose: It’s fair. It means we can’t claim a fee on a buyer you found yourself or who wasn’t engaged during our work.

Your Decision:

This is about how you want the race run. Controlled pace (A), shared performance (B), or all-in for the win (C).

We’re ready to execute. Tell us how you want to play.

Recommended: Option A.