1. MISSION & FRAMEWORK

HR.COM LTD — ACTION PLAN

Status: ACTIVE | Window: 90 Days | Principal: Debbie McGrath

1. MISSION & FRAMEWORK

Execute a parallel-track, 90-day divestiture of HR.com Ltd's three distinct assets to maximize total value and strategic outcome. The domain sale is the lead track. We are coordinating all activity under a single command to ensure one-plus-one-plus-one equals six.

2. COMMAND STRUCTURE

• Lead Operator: John Kelly
• Process & Intelligence: Ewing Gillaspy
• Client & Final Authority: Debbie McGrath
• Domain Broker (Aligned): Andrew Miller (10%)

3. IMMEDIATE ACTIONS (Next 72 Hours)

1. Launch Deal Room: Publish the updated, operator-positioned deal site. Remove all advisory language. Position as a strategic asset sale by operators, for operators.
2. Formalize Engagement: Sign the 90-day engagement agreement. Fee: 5-8% based on asset tier. Tail clause applies only to deals where we have documented, active dialogue (tracked in the dashboard).
3. Activate Tracking Dashboard: Provide Debbie with live login to the contact management dashboard. All outreach, responses, and notes will be logged in real time.
4. Secure Asset Document: Receive Debbie's list of potential acquirers and asset overview. Integrate into our target list.
5. MyPeople CEO Intro: John connects with Debbie's two internal CEO candidates. Purpose: Assessment and mentorship path.

4. PARALLEL ASSET TRACKS

TRACK A: DOMAIN (hr.com)

• Objective: Secure $15-20M sale.
• Lead: Andrew Miller, coordinated by our team.
• Targets: AI/LLM players (OpenAI, Anthropic, Google), Major HCM Platforms (SAP, Workday, Oracle), Big Four (Deloitte, Accenture, PwC).
• Pitch: "Control the HR layer in an AI-driven world. This is the agentic entry point to 1.8M professionals."
• Action: Miller leads outreach. We manage all overlapping conversations with buyers who may want asset bundles.

TRACK B: MEDIA BUSINESS

• Objective: Sell the profitable, 27-year media/community platform.
• Lead: John Kelly.
• Targets: Digital media consolidators, Private Equity, Strategic HCM players wanting community.
• Pitch: "1.8M-member owned community, profitable, with full data sovereignty. The definitive HR narrative platform."
• Action: Targeted outreach to curated list (Informa removed). Highlight migration off AWS as key data moat.

TRACK C: MyPeople PLATFORM

• Objective: Position for CEO placement and subsequent funding round; prepare as a standalone sale asset.
• Lead: John Kelly (Interim CEO/Mentor).
• Immediate Actions:
• John mentors internal CEO candidates.
• Secure 3-5 enterprise contracts from the 35 interested clients to demonstrate growth trajectory.
• Activate Tim Glory (Sierra Ventures) connection for investor preview.
• Pitch: "The independent AI layer for HR. API-first, modern stack, built while incumbents give lip service."

5. BUNDLE STRATEGY

• We will steer buyers toward the simplest deal: Domain-only or Media-only.
• For buyers who require bundles (Media + Domain most likely), we coordinate terms to protect the domain's premium valuation.
• Only SAP/Oracle-scale buyers will be presented with the full three-asset package.

6. COMMUNICATIONS & RHYTHM

• Daily: Dashboard updated with all activity.
• Weekly: Sync call (Wednesdays, post-3:30 PM ET).
• Bi-Weekly: Formal pipeline review with Debbie.
• Protocol: All buyer communication is documented in the dashboard. No side channels.

7. KEY CONSTRAINTS & LEVERS

• Constraint: Debbie's hip surgery (June). Limited availability mid-May through early June. No travel until June 8.
• Constraint: Debbie does not want another CEO role. Open to 2-year transition.
• Leverage: Debbie's 27-year tenure and deep industry relationships.
• Leverage: John's direct CEO-level access to potential acquirers (Remote, Rippling, Deel, SAP, Oracle).
• Leverage: Owned, sovereign data asset post-AWS migration.

8. SUCCESS METRICS (90-Day Window)

1. Domain under LOI at >$15M.
2. Media business in active, documented dialogue with ≥3 qualified buyers.
3. MyPeople with a clear CEO path and ≥3 new enterprise contracts signed.
4. All activity transparently tracked in the client-accessible dashboard.

NEXT STEP: Your go/no-go on this action plan and the engagement agreement. We execute upon your confirmation.