Email Media Buyer Template

Subject: Following the HubSpot/Hustle Playbook: A Strategic Opportunity with HR.com Media

Dear {{CEO_NAME}},

I’ve been following {{COMPANY_NAME}}’s strategic moves with great interest, particularly your acquisition of {{RECENT_ACQUISITION}}. It’s a clear signal that you understand the power of owning a dedicated, professional audience and leveraging that community to build a broader platform—a thesis proven by HubSpot with The Hustle.

We represent the shareholders of HR.com Media, a business that embodies this exact strategy and is now available for acquisition. For 27 years, HR.com has been the definitive community for HR professionals, and it represents a rare, fully-realized version of the audience+data+platform model:

• Own the Audience: 1.8 million registered HR professionals, with 650k monthly active users. This is not a passive list; it’s an engaged, decision-making community.
• Own the Data & Distribution: Deep first-party data on the entire HR function, coupled with owned channels (web, email, events) that drive 100% of its traffic and lead flow.
• Build the Platform: This audience and trust form the foundation for a high-margin, diversified revenue platform across research, advertising, education, and membership.
• Profitable & Proven: Generating approximately 20% EBITDA margins. This is a scaled, cash-flow positive asset with 27 years of brand equity, not a money-losing startup.

The strategic fit with {{COMPANY_NAME}}’s {{STRATEGIC_ANGLE}} is compelling. HR.com would provide an immediate, dominant position in the massive HR market, a trusted brand, and a proprietary engine for audience growth, product validation, and customer acquisition.

We are managing a controlled process with multiple interested parties. I would welcome the opportunity to discuss how HR.com could accelerate {{COMPANY_NAME}}’s strategic goals.

Best regards,

Ewing Gillaspy

Next Chapter Capital