Tone Directive: Operator. Direct. Not salesy. Confident. John Kelly energy: "We're damn good at what we do."
Target: Corp Dev at SAP, Workday, Oracle, ADP, OpenAI, Anthropic, Deel, Rippling
15-Second Opener:
"Hi [NAME], Ewing from Next Chapter. Quick question — is [COMPANY] the right group for strategic domain acquisitions? I'm calling about hr.com."
Value Prop (One Sentence):
"We're running a controlled 60-day process for hr.com, the category-defining two-letter domain in the largest enterprise software vertical."
One Qualifying Question:
"Has [COMPANY] ever looked at premium domain acquisitions as a core part of your platform or market strategy?"
Meeting Set Close:
"I'll send a one-page overview. Can we get 15 minutes with the right person on your team this week to walk through it?"
Top 3 Objection Handles:
Target: Corp Dev at Media Companies, PE Firms, B2B Platforms
15-Second Opener:
"Hi [NAME], Ewing from Next Chapter. We're representing the owner of hr.com — the largest HR media property globally. Are you the right person for potential acquisitions?"
Value Prop (One Sentence):
"HR.com delivers 1.8 million HR professionals, runs at 20%+ EBITDA, and the founder is executing a full transition after 27 years."
One Qualifying Question:
"Is B2B media in professional services verticals an active part of your acquisition thesis?"
Meeting Set Close:
"Let me send you the brief. Can we schedule 15 minutes this week to discuss the asset and transition plan?"
Top 3 Objection Handles:
Target: VC Partners, Growth Investors, HR Tech Acquirers
15-Second Opener:
"Hi [NAME], Ewing from Next Chapter. I'm reaching out about an AI-native HR platform at $7M revenue looking for a growth partner. Is that something [FUND] would look at?"
Value Prop (One Sentence):
"MyPeople.ai is an AI-native HR platform with a modern stack, 35 enterprise prospects in pipe, built by the team behind HR.com, and needs a CEO + growth capital."
One Qualifying Question:
"Is HR tech AI a current priority in your investment thesis?"
Meeting Set Close:
"Great. I'll send the deck and can introduce you to the interim CEO—who previously ran billion-dollar divisions at Oracle and SAP—for 15 minutes this week."
Top 3 Objection Handles: