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Learnings

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👤 Decision Maker Hrcom 95%

Debbie McGrath is CEO of HR.com and the sole decision-maker across all three sale tracks (domain, media property, My People platform)

📋 Requirement Hrcom 95%

Three distinct sale tracks identified: (1) HR.com domain name sold separately, (2) HR.com as a media property, (3) CEO/funding for My People community platform

Competitive Hrcom 90%

Debbie already has a domain broker named Andrew Miller working at 10% commission on the domain name sale

📅 Timeline Hrcom 90%

Debbie wants 90 days to explore bundled deals with Next Chapter before committing to separate domain sale via broker

💰 Budget Next Chapter 85%

Ewing presented pricing models with 5-8% success fee options, with and without engagement fee structures

Competitive Hrcom 80%

SAP, Oracle, and Workday identified as potential strategic acquirers for the HR.com media property

🛑 Objection Hrcom 80%

Overlapping broker territories are a concern. need to define which buyers belong to Andrew Miller vs Next Chapter to avoid conflicts

🤝 Relationship Next Chapter 90%

John Kelly offered to serve as interim CEO for My People platform to groom two internal candidates and help with go-to-market. deepens advisory relationship beyond pure M&A

💰 Budget Hrcom 85%

Bambora provides free contact data to HR.com, eliminating the need for paid enrichment services on this engagement

Next Step Hrcom 95%

Follow-up call scheduled for Wednesday 2026-04-02 after 3:30 PM ET

Next Step Next Chapter 85%

Ewing presented the hub site with buyer research and scoring to Debbie. need to refine four-track sales approach and define broker territories before Wednesday call

📋 Requirement Hrcom 85%

My People community platform needs both a CEO hire and funding. Debbie has two internal candidates who need grooming rather than external hire

🤝 Relationship Next Chapter 85%

Debbie is willing to give Next Chapter a 90-day window over her existing broker, signaling strong trust and preference for bundled deal approach