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Learnings
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Debbie McGrath is CEO of HR.com and the sole decision-maker across all three sale tracks (domain, media property, My People platform)
Three distinct sale tracks identified: (1) HR.com domain name sold separately, (2) HR.com as a media property, (3) CEO/funding for My People community platform
Debbie already has a domain broker named Andrew Miller working at 10% commission on the domain name sale
Debbie wants 90 days to explore bundled deals with Next Chapter before committing to separate domain sale via broker
Ewing presented pricing models with 5-8% success fee options, with and without engagement fee structures
SAP, Oracle, and Workday identified as potential strategic acquirers for the HR.com media property
Overlapping broker territories are a concern. need to define which buyers belong to Andrew Miller vs Next Chapter to avoid conflicts
John Kelly offered to serve as interim CEO for My People platform to groom two internal candidates and help with go-to-market. deepens advisory relationship beyond pure M&A
Bambora provides free contact data to HR.com, eliminating the need for paid enrichment services on this engagement
Follow-up call scheduled for Wednesday 2026-04-02 after 3:30 PM ET
Ewing presented the hub site with buyer research and scoring to Debbie. need to refine four-track sales approach and define broker territories before Wednesday call
My People community platform needs both a CEO hire and funding. Debbie has two internal candidates who need grooming rather than external hire
Debbie is willing to give Next Chapter a 90-day window over her existing broker, signaling strong trust and preference for bundled deal approach