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🔍 HR.com Ltd — Research Transparency

Inside-out view: every search, every API call, every technique, every result
HR Technology & Media Grimsby, Ontario Owner: Debbie McGrath Revenue: Not disclosed Employees: Not disclosed
10
Total Searches
10
Succeeded
0
Failed
$0.07
Total Cost
87
Facts Found
42.1s
Total Time

Methods Used — All 10 Succeeded

Company overview searchOwner/founder searchFinancial signalsIndustry M&A activityCompetitive landscapeProduct/technologyEvents/conferencesMarket multiplesDomain valuationCertifications/partnerships

Research Execution Log — 10 Exa Searches Completed

🔍 Company overview search company_search COMPLETE $0.007 3200ms
HR.com Ltd company overview revenue employees Grimsby Ontario
Quality: 92%
10 results — 8 facts extracted
revenue: $14.0M (Exa) / $42.6M (Latka) employees: 165 (-4.3% YoY) founded: 1999 funding: Series B, $2.88M total customers: 1.9M hq: Thornhill/Aurora, Ontario stage: Series B Alive last_raise: $1.5M (25 yrs ago)
getlatka.com/companies/hrcom · cbinsights.com/company/hrcom · highperformr.ai/company/hr-com · growjo.com/company/HR.com
"How HR.com hit $42.6M revenue and 1.9M customers in 2024" — Latka
"HR.com employs 165 people (-4.3% YoY) and has an annual revenue of $14.0M" — Exa library
"Founded 1999, Stage: Series B Alive, Total Raised $2.88M" — CB Insights
👤 Owner/founder search person_search COMPLETE $0.007 2800ms
Debbie McGrath HR.com founder CEO
Quality: 95%
10 results — 9 facts extracted
name: Debbie McGrath title: CEO, Founder, Chief Instigator tenure: Sep 1999 — present (26+ yrs) location: Jacksons Point, Ontario linkedin_followers: 20,072 also_founded: Forj (Mar 2020) board_role: Talent Board Chair 2019 connections: 328+ CEO_approval: 86/100 (Owler)
linkedin.com/in/debbiemcgrath · hr.com/meet_our_team · prnewswire.com (Talent Board) · hrtechadvisor.com
"Founder at Forj (Mar 2020-Present). CEO, Chief Instigator And Founder at HR.com (Sep 1999-Present, 26 yrs)" — LinkedIn
"Talent Board Names 2019 Board Chair Debbie McGrath, HR.com's Founder and CEO" — PR Newswire
💰 Financial signals financial_estimate COMPLETE $0.007 3100ms
HR.com revenue financial performance annual report
Quality: 88%
10 results — 7 facts extracted
revenue_latka: $42.6M revenue_exa: $14.0M total_raised: $2.88M last_round: $1.5M (24+ yrs ago) CEO_approval: 86/100 research: People Analytics 2025-2026 Report bootstrapped: effectively yes
getlatka.com (Latka) · owler.com (Owler) · cbinsights.com
"$42.6M revenue and 1.9M customers in 2024" — Latka
"Annual revenue of $14.0M, 165 employees, 12 countries" — Exa library
"Series B, Total Raised $2.88M, Last Raised $1.5M 24 yrs ago" — CB Insights
📈 Industry M&A activity market_intel COMPLETE $0.007 4200ms
HR technology media company acquisitions 2024 2025 2026
Quality: 90%
10 results — 12 facts extracted
2026_acquisitions: 5 in first 2 months phenom_acquired: Included AI (Jan 2026) phenom_acquired: Be Applied (Feb 2026) ceo_changes: Workday, Oyster, Culture Amp market_sentiment: very active M&A analyst: Josh Bersin commentary
unleash.ai (5 acquisitions 2026) · webpronews.com (Phenom/Included) · recruitingheadlines.com · hrtechnologyinsights.com
"Five acquisitions in first two months of 2026, analyst Josh Bersin commentary" — UNLEASH
"Phenom acquires Included to enhance AI-powered HR analytics" — WebProNews
"Multiple CEO changes (Workday, Oyster, Culture Amp), numerous investment rounds" — Recruiting Headlines
⚖ Competitive landscape market_intel COMPLETE $0.007 3500ms
HR.com competitors SHRM LinkedIn Learning BambooHR
Quality: 82%
10 results — 8 facts extracted
competitive_lane: media/community/education (not HRIS) direct_competitors: SHRM, LinkedIn Learning different_lane: BambooHR, Rippling, Deel (HRIS/payroll) community_size: ~2M HR professionals differentiation: community + certification + events hr_software_landscape: 7,500+ US companies
hr.com (homepage) · peoplemanagingpeople.com · capterra.com
"Network with ~2M HR professionals, 5000+ webcasts, HRWest 2025" — HR.com homepage
"HR.com competes in media/community/education lane — not HRIS/payroll like BambooHR or Rippling"
💻 Product/technology search product COMPLETE $0.007 3800ms
HR.com MyPeople platform enterprise community
Quality: 78%
10 results — 7 facts extracted
products: community groups, enterprise education, cert prep cert_guarantee: money-back on HRCI/SHRM mypeole_coverage: limited external (mostly other companies found) enterprise_ed: HRCI/SHRM cert prep with 80% attendance guarantee community_features: groups, CRM Send, HR Excellence Magazine
hr.com/enterprise-education · hr.com/communities · technologyevaluation.com/mypeople
"Money back guarantee on HRCI/SHRM certification exam prep (80% attendance + 80% practice exams)" — HR.com
"HR Communities platform, new groups, CRM Send, HR Excellence Magazine" — HR.com
🎫 Events/conferences search events COMPLETE $0.007 3000ms
HR West conference HR.com events
Quality: 90%
10 results — 8 facts extracted
flagship_event: HRWest hrwest_location: Oakland, California hrwest_season: Spring 2026 hrwest_age: 40+ years early_bird_price: $199 theme: HR Evolved: Thriving in Change format: in-person + virtual option compliance: California compliance focus
hr.com/hrwest-conference · hr.university (HR West review) · hrtechalliances.com
"Celebrating 4 decades of amazing HR education and networking" — HR.com HRWest
"$199 early bird rate, nearly 40 years of HR education and networking" — HR.com registration
"Oakland, California venue, hotel/conference/parking under one roof" — HR.com
📊 Market multiples search financial_estimate COMPLETE $0.007 4100ms
HR technology company valuations multiples 2025 2026
Quality: 85%
10 results — 9 facts extracted
public_comps: SAP, Recruit Holdings, Workday, Paychex ebitda_multiples_source: Venero Capital Advisors revenue_multiples_source: First Page Sage valuation_guide: Finro 2025 HR Tech comparable: Syndio ($4.5M rev, $133.4M funding) market_size: 7,500+ US HR software companies
finrofca.com (HR Tech valuations) · venerocapitaladvisors.com (EBITDA multiples) · multiples.vc · firstpagesage.com
"HR Tech one of the most critical sectors. AI-powered recruiting to payroll automation" — Finro
"Public comps: SAP, Recruit Holdings, Workday, Paychex, BOSS Zhipin" — multiples.vc
"Factors that influence EBITDA valuation multiples for HR Technology companies" — Venero Capital
🌐 Domain valuation search asset_valuation COMPLETE $0.007 3600ms
domain name HR.com value two-letter domains
Quality: 93%
10 results — 10 facts extracted
domain_type: 2-letter .com (only 676 exist) daily_uniques: 61,730 daily_pageviews: 370,380 estimated_value: $533,520 (AZStats — likely understated) daily_income: $741 comparable_sale: HG.com sold for $3.77M (2016) premium_range: $5K-$10M for top domains owners_include: Under Armour, Google, Phillip Morris, Burger King broker_estimate: $15-20M (per Debbie) BHAG: impact 50% of the workforce by 2040
azstats.org (traffic/value) · namepros.com (domain forum) · domainholdings.com (2-letter overview) · dnjournal.com (HG.com sale)
"Daily Unique Visits: 61,730. Daily Page Views: 370,380. Estimated Value: $533,520" — AZStats
"Only 676 (26x26) .com domains with 2 letters. Under Armour, Google, Phillip Morris own them" — Domain Holdings
"HG.com sold for $3,770,000 in 2016 — biggest reported sale that year" — DNJournal
🏆 Certifications/partnerships search partnerships COMPLETE $0.007 2900ms
HR.com partnerships certifications HRCI
Quality: 88%
10 results — 9 facts extracted
HRCI_partner: official certification prep provider SHRM_partner: official certification prep provider guarantee: money-back (80% attendance + 80% practice) offerings: cert prep, recertification, exam guidelines HRCI_partner_network: global network member recent_collab: HRCI + WorldatWork (Nov 2025) cert_types: SHRM-CP, SHRM-SCP, PHR, SPHR
hr.com/cert-prep · hrci.org/prep-providers · hrci.org/partner-network · hr.com/recertification
"Money back guarantee on HRCI/SHRM certification exam prep" — HR.com
"HRCI's official global network of certification preparation providers" — HRCI
"HRCI and WorldatWork launch strategic collaboration for HR and total rewards excellence (Nov 2025)" — HRCI
Research Transparency Report — Next Chapter M&A Advisory
Generated March 31, 2026 — 10/10 Exa searches completed, 87 facts extracted, $0.07 total cost
System: master-crm Exa API (api.exa.ai/search)