{
  "schema_version": "v2",
  "vertical": "hr_media",
  "side": "sell",
  "layout_id": "hr_media_sell_v1",
  "layout_hints": {
    "hero_component": "three_asset_split",
    "empty_state": "asset_unavailable",
    "language_frame": "seller_perspective"
  },
  "generated_at": "2026-04-09T04:50:38.552516+00:00",
  "generator": "traced_buyer_run_v2",
  "_pipeline_version": "v2.0.0-br4",
  "_llm_provenance": {
    "primary": "claude",
    "fallback_allowed": false
  },
  "llm_model_used": "claude",
  "buyer_name": "workday",
  "buyer_slug": "workday",
  "buyer_type": "strategic_public",
  "buyer_tier": 1,
  "buyer_city": null,
  "buyer_state": null,
  "buyer_country": "USA",
  "logo_domain": null,
  "ticker": "WDAY",
  "fit_score": null,
  "financial_data": {
    "market_cap": 31.34,
    "stock_price": 119.17,
    "ttm_revenue": 9.55,
    "ttm_ebitda": 738722000,
    "valuation_range": null,
    "confidence_by_field": {
      "market_cap": "high",
      "stock_price": "high",
      "ttm_revenue": "high",
      "ttm_ebitda": "high"
    },
    "source_url_by_field": {
      "market_cap": "https://finance.yahoo.com/quote/WDAY",
      "stock_price": "https://finance.yahoo.com/quote/WDAY",
      "ttm_revenue": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "ttm_ebitda": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json"
    },
    "as_of": "2026-01-31",
    "data_source": "sec_edgar",
    "confidence": "high",
    "filing_type": "10-K",
    "filing_standard": "US-GAAP",
    "last_filing_url": "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm",
    "cik": "0001327811",
    "ticker": "WDAY",
    "company_name": "WORKDAY, INC.",
    "revenue_unit": "USD_billions",
    "market_cap_unit": "USD_billions",
    "source_urls": [
      "https://data.sec.gov/submissions/CIK0001327811.json",
      "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm"
    ],
    "_revenue_sidecar": {
      "value": 9552000000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "RevenueFromContractWithCustomerExcludingAssessedTax",
      "unit": "USD"
    },
    "_ebitda_sidecar": {
      "value": 738722000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "OperatingIncomeLoss+DepreciationDepletionAndAmortization",
      "unit": "USD",
      "derivation": "operating_income_plus_da"
    },
    "_market_cap_sidecar": {
      "value": 31341709312,
      "confidence": "high",
      "source_url": "https://finance.yahoo.com/quote/WDAY",
      "as_of": "2026-04-08",
      "provider": "yahoo_finance"
    },
    "_price_sidecar": {
      "value": 119.17,
      "confidence": "high",
      "source_url": "https://finance.yahoo.com/quote/WDAY",
      "as_of": "2026-04-08",
      "provider": "yahoo_finance"
    },
    "_hr_segment_sidecar": null,
    "_ebit_sidecar": {
      "value": 721000000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "us-gaap:OperatingIncomeLoss",
      "unit": "USD",
      "derivation": "us_gaap_operating_income_direct"
    },
    "_net_debt_sidecar": {
      "value": 1486000000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "LongTermDebt - CashAndCashEquivalentsAtCarryingValue",
      "unit": "USD",
      "derivation": "us_gaap_net_debt",
      "interpretation": "Negative value indicates net cash position. Positive value indicates net debt."
    },
    "_borrowings_total_sidecar": {
      "value": 2987000000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "LongTermDebt + LongTermDebtCurrent",
      "unit": "USD",
      "derivation": "us_gaap_debt_sum"
    },
    "_longterm_borrowings_sidecar": {
      "value": 2987000000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "LongTermDebtNoncurrent",
      "unit": "USD"
    },
    "_current_liabilities_sidecar": {
      "value": 6378000000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "LiabilitiesCurrent",
      "unit": "USD"
    },
    "_noncurrent_liabilities_sidecar": {
      "value": null,
      "confidence": "medium",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": null,
      "tag": "LiabilitiesNoncurrent",
      "unit": "USD",
      "caveat": "XBRL tag 'LiabilitiesNoncurrent' not found in companyfacts for WDAY"
    },
    "_cash_sidecar": {
      "value": 1501000000,
      "confidence": "high",
      "source_url": "https://data.sec.gov/api/xbrl/companyfacts/CIK0001327811.json",
      "as_of": "2026-01-31",
      "tag": "CashAndCashEquivalentsAtCarryingValue",
      "unit": "USD"
    }
  },
  "financials": {
    "data_source": "sec_edgar",
    "confidence": "high",
    "market_cap": 31.34,
    "market_cap_unit": "USD_billions",
    "stock_price": 119.17,
    "ttm_revenue": 9.55,
    "revenue_unit": "USD_billions",
    "ttm_ebitda": 738722000,
    "valuation_range": null,
    "as_of_date": "2026-01-31",
    "source_urls": [
      "https://data.sec.gov/submissions/CIK0001327811.json",
      "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm"
    ]
  },
  "three_asset_split": {
    "asset_a_domain": {
      "fit_score": null,
      "fit_rationale": "No buyer evidence provided for Workday; cannot assess fit.",
      "valuation_range": {
        "low": 15000000,
        "high": 20000000,
        "point_estimate": null,
        "unit": "USD",
        "methodology_note": "Seller-provided broker range for two-letter .com",
        "confidence": "low",
        "source_urls": []
      },
      "valuation_methodology": "broker_comps_two_letter_com",
      "integration_complexity": null,
      "deal_killer": null,
      "timing_window": null,
      "approach_path": null,
      "confidence": "low",
      "source_urls": []
    },
    "asset_b_media": {
      "fit_score": null,
      "fit_rationale": "No buyer evidence provided for Workday; cannot assess fit.",
      "valuation_range": {
        "low": 9000000,
        "high": 45000000,
        "point_estimate": null,
        "unit": "USD",
        "methodology_note": "Source: 2022 HR.com process range, per Debbie 2026-03-23",
        "confidence": "low",
        "source_urls": []
      },
      "valuation_methodology": "insufficient_data",
      "integration_complexity": null,
      "deal_killer": null,
      "timing_window": null,
      "approach_path": null,
      "confidence": "low",
      "source_urls": []
    },
    "asset_c_platform": {
      "fit_score": null,
      "fit_rationale": "No buyer evidence provided for Workday; cannot assess fit.",
      "valuation_range": {
        "low": null,
        "high": null,
        "point_estimate": null,
        "unit": "USD",
        "methodology_note": "Insufficient data; early-stage, no external comps in evidence",
        "confidence": "low",
        "source_urls": []
      },
      "valuation_methodology": "insufficient_data",
      "integration_complexity": null,
      "deal_killer": null,
      "timing_window": null,
      "approach_path": null,
      "confidence": "low",
      "source_urls": []
    }
  },
  "golden_nuggets": [],
  "sections": {
    "deal_killer": {
      "section_id": "deal_killer",
      "applicable": true,
      "reason": null,
      "primary_killer": "cfo_objection",
      "explanation": "workday's financial profile, derived from public filings, suggests capital allocation is under scrutiny. A discretionary media acquisition at HR.com's scale may face internal CFO resistance given competing budget priorities. Evidence is inferred from financial data; no verbatim corpus quote could be verified.",
      "evidence_quotes": [],
      "confidence": "low",
      "source_urls": [
        "https://data.sec.gov/submissions/CIK0001327811.json",
        "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm"
      ],
      "_renderer_warnings": [
        "deal_killer: no verified corpus quotes — financial-fallback confidence is low; explanation cites financial_data source_urls."
      ]
    },
    "competitive_moat": {
      "section_id": "competitive_moat",
      "applicable": true,
      "reason": null,
      "moat_type": "data",
      "strength": "weak",
      "observed_moat_signals": [
        {
          "type": "data",
          "matched_phrases": [
            "proprietary data"
          ],
          "excerpt": "Pole Position in AI Through Proprietary Data\nWorkday Us",
          "source": "https://www.workday.com/content/dam/web/en-us/documents/investor/financial-analyst-day-2025-workday.pdf"
        },
        {
          "type": "switching_cost",
          "matched_phrases": [
            "switching cost",
            "switching costs"
          ],
          "excerpt": "- That said, systems of record like Workday still enjoy switching costs, since AI cannot help much with the rigid one-to-one mapping of data and business logics in an enterprise system migration proje",
          "source": "http://kessler-prod.reta52d8.eas.morningstar.com/stocks/workday-with-potential-ai-disruption-we-downgrade-moat-rating-fair-value-estimate"
        }
      ],
      "evidence_quotes": [
        {
          "speaker": "workday (corpus source)",
          "text": "Pole Position in AI Through Proprietary Data\nWorkday Us",
          "source_url": "https://www.workday.com/content/dam/web/en-us/documents/investor/financial-analyst-day-2025-workday.pdf",
          "verified": true,
          "verified_reason": "high",
          "moat_type": "data",
          "matched_phrases": [
            "proprietary data"
          ]
        },
        {
          "speaker": "workday (corpus source)",
          "text": "- That said, systems of record like Workday still enjoy switching costs, since AI cannot help much with the rigid one-to-one mapping of data and business logics in an enterprise system migration project.",
          "source_url": "http://kessler-prod.reta52d8.eas.morningstar.com/stocks/workday-with-potential-ai-disruption-we-downgrade-moat-rating-fair-value-estimate",
          "verified": true,
          "verified_reason": "high",
          "moat_type": "switching_cost",
          "matched_phrases": [
            "switching cost",
            "switching costs"
          ]
        }
      ],
      "confidence": "medium",
      "source_urls": [
        "http://kessler-prod.reta52d8.eas.morningstar.com/stocks/workday-with-potential-ai-disruption-we-downgrade-moat-rating-fair-value-estimate",
        "https://www.workday.com/content/dam/web/en-us/documents/investor/financial-analyst-day-2025-workday.pdf"
      ],
      "_renderer_warnings": []
    },
    "integration_post_mortem": {
      "section_id": "integration_post_mortem",
      "applicable": true,
      "prior_deals": [
        {
          "name": "workday acquisition (2027)",
          "year": 2027,
          "outcome": "troubled",
          "outcome_signals": [
            "troubled:rif"
          ],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "rif;font-size:10pt;font-weight:400;line-height:120%\">Our innovation strategy includes the selective acquisition of technologies that complement our core offerings and align with our long-term growth objectives. During fiscal 2026, we expanded our AI capabilities through the acquisitions of FlowiseAI",
              "source_url": "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (year unknown)",
          "year": null,
          "outcome": "troubled",
          "outcome_signals": [
            "troubled:litigation",
            "troubled:rif"
          ],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "customer relationships, and contract portfolio terms and conditions between Workday and the acquired business;</span></div><div style=\"padding-left:54pt;text-align:justify;text-indent:-18pt\"><span style=\"color:#000000;font-family:'Times New Roman',serif;font-size:10pt;font-weight:400;line-height:120",
              "source_url": "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (year unknown)",
          "year": null,
          "outcome": "troubled",
          "outcome_signals": [
            "troubled:rif"
          ],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "New Roman',serif;font-size:10pt;font-weight:400;line-height:120%\">Furthermore, we have acquired or partnered with a number of companies, products, services, and technologies over the years, and incorporated third-party products, services, and technologies into our own products and services. Addressi",
              "source_url": "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (2012)",
          "year": 2012,
          "outcome": "none",
          "outcome_signals": [],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "India, Canada, United Kingdom, and Costa Rica). Has a $60.2B market cap. IPO 2012. Recently acquired Pipedream, Inc. and Paradox.\n\n## About\nWorkday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday ",
              "source_url": "https://workday.com/",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (year unknown)",
          "year": null,
          "outcome": "none",
          "outcome_signals": [],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "enhance productivity and decision-making through generative AI solutions. Additionally, Workday acquired an AI talent recruitment startup, further bolstering its capabilities.\nLearn more\nFind More Contacts for Workday\nProtected Content\nNon-Management, Manager, ExecutiveOperations, Sales\n3 emails fou",
              "source_url": "https://www.crunchbase.com/organization/workday",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (2026)",
          "year": 2026,
          "outcome": "none",
          "outcome_signals": [],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "Free cash flows were $2.777 billion, \nan increase of 26.7% from the prior year.1\n• Workday repurchased approximately 12.8 million shares of Class A common stock for $2.9 billion as part of its share \nrepurchase programs.\n• Cash, cash equivalents, and marketable securities were $5.443 billion as of J",
              "source_url": "https://investor.workday.com/files/doc_earnings/2026/q4/Earnings-Release-Q4FY26-022426_FOR-UPLOAD.pdf",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (2020)",
          "year": 2020,
          "outcome": "none",
          "outcome_signals": [],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "was Pipedream, a cloud based API integration platform founded in 2018 and based in San Francisco, acquired in November 2025.\n\nHere's the year on year acquisition history of Workday:\n\n202520242021201920182017Acquisitions Round Date (Yearly)012345\n\n- Number of Total Acquisitions\n\nYear\n\n# Acquisitions\n",
              "source_url": "https://tracxn.com/d/acquisitions/acquisitions-by-workday/__DyUd78Xz8sWRW5Gcfx_gqRV-nj7mQEgalZQPr301Ha0",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (2025)",
          "year": 2025,
          "outcome": "none",
          "outcome_signals": [],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "https://newsroom.workday.com/2025-11-04-Workday-Completes-Acquisition-of-Sana]\nWorkday Completes Acquisition of Sana - Nov 4, 2025 \n\n###### Press Release\n\n# Workday Completes Acquisition of Sana\n\n- Download PDF\n\nWith Sana, Workday Will Deliver the New Front Door for Work — Connecting Enterprise Data",
              "source_url": "https://newsroom.workday.com/2025-11-04-Workday-Completes-Acquisition-of-Sana",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        },
        {
          "name": "workday acquisition (2018)",
          "year": 2018,
          "outcome": "none",
          "outcome_signals": [],
          "evidence_quotes": [
            {
              "speaker": "workday acquisition record",
              "text": "Newsroom | WDAY Press Releases | Workday\n###### Press Release\n# Workday Completes Acquisition of Adaptive Insights\n* Download PDF\n## Planning Leader to Operate as Adaptive Insights, a Workday Company; Combination to Accelerate Customers’ Finance and Business Transformations\nPLEASANTON, Calif., Aug. ",
              "source_url": "https://investor.workday.com/2018-08-01-Workday-Completes-Acquisition-of-Adaptive-Insights",
              "verified": true,
              "verified_reason": "high"
            }
          ]
        }
      ],
      "integration_pattern": "troubled",
      "bandwidth_exhaustion_risk": "medium",
      "explanation": "Found 9 prior adjacent acquisition reference(s) for workday in the source corpus. Evidence suggests at least one acquisition faced public friction, lawsuits, executive departures, or missed milestones. One in-flight integration detected in the last 24 months — moderate bandwidth concern.",
      "evidence_quotes": [
        {
          "speaker": "workday acquisition record",
          "text": "rif;font-size:10pt;font-weight:400;line-height:120%\">Our innovation strategy includes the selective acquisition of technologies that complement our core offerings and align with our long-term growth objectives. During fiscal 2026, we expanded our AI capabilities through the acquisitions of FlowiseAI",
          "source_url": "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "customer relationships, and contract portfolio terms and conditions between Workday and the acquired business;</span></div><div style=\"padding-left:54pt;text-align:justify;text-indent:-18pt\"><span style=\"color:#000000;font-family:'Times New Roman',serif;font-size:10pt;font-weight:400;line-height:120",
          "source_url": "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "New Roman',serif;font-size:10pt;font-weight:400;line-height:120%\">Furthermore, we have acquired or partnered with a number of companies, products, services, and technologies over the years, and incorporated third-party products, services, and technologies into our own products and services. Addressi",
          "source_url": "https://www.sec.gov/Archives/edgar/data/1327811/000132781126000014/wday-20260131.htm",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "India, Canada, United Kingdom, and Costa Rica). Has a $60.2B market cap. IPO 2012. Recently acquired Pipedream, Inc. and Paradox.\n\n## About\nWorkday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday ",
          "source_url": "https://workday.com/",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "enhance productivity and decision-making through generative AI solutions. Additionally, Workday acquired an AI talent recruitment startup, further bolstering its capabilities.\nLearn more\nFind More Contacts for Workday\nProtected Content\nNon-Management, Manager, ExecutiveOperations, Sales\n3 emails fou",
          "source_url": "https://www.crunchbase.com/organization/workday",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "Free cash flows were $2.777 billion, \nan increase of 26.7% from the prior year.1\n• Workday repurchased approximately 12.8 million shares of Class A common stock for $2.9 billion as part of its share \nrepurchase programs.\n• Cash, cash equivalents, and marketable securities were $5.443 billion as of J",
          "source_url": "https://investor.workday.com/files/doc_earnings/2026/q4/Earnings-Release-Q4FY26-022426_FOR-UPLOAD.pdf",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "was Pipedream, a cloud based API integration platform founded in 2018 and based in San Francisco, acquired in November 2025.\n\nHere's the year on year acquisition history of Workday:\n\n202520242021201920182017Acquisitions Round Date (Yearly)012345\n\n- Number of Total Acquisitions\n\nYear\n\n# Acquisitions\n",
          "source_url": "https://tracxn.com/d/acquisitions/acquisitions-by-workday/__DyUd78Xz8sWRW5Gcfx_gqRV-nj7mQEgalZQPr301Ha0",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "https://newsroom.workday.com/2025-11-04-Workday-Completes-Acquisition-of-Sana]\nWorkday Completes Acquisition of Sana - Nov 4, 2025 \n\n###### Press Release\n\n# Workday Completes Acquisition of Sana\n\n- Download PDF\n\nWith Sana, Workday Will Deliver the New Front Door for Work — Connecting Enterprise Data",
          "source_url": "https://newsroom.workday.com/2025-11-04-Workday-Completes-Acquisition-of-Sana",
          "verified": true,
          "verified_reason": "high"
        },
        {
          "speaker": "workday acquisition record",
          "text": "Newsroom | WDAY Press Releases | Workday\n###### Press Release\n# Workday Completes Acquisition of Adaptive Insights\n* Download PDF\n## Planning Leader to Operate as Adaptive Insights, a Workday Company; Combination to Accelerate Customers’ Finance and Business Transformations\nPLEASANTON, Calif., Aug. ",
          "source_url": "https://investor.workday.com/2018-08-01-Workday-Completes-Acquisition-of-Adaptive-Insights",
          "verified": true,
          "verified_reason": "high"
        }
      ],
      "confidence": "medium",
      "source_urls": [
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          "text": "Inc. | Upgrade |\n| Salesforce, Inc. | Upgrade |\n| Intuit, Inc. | Upgrade |\n| Atlassian Corp. | Upgrade |",
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