ceridian

USA
low
Tier 2 — PE-Backed v2 v2.0.0-br4
Sections
Deal Killer Strategic Positioning Negotiation Leverage Balance Sheet & Financials Integration Post-Mortem Competitive Moat Advertiser Cannibalization PE Clock / IPO Window Employee Retention (Post-Acquisition) Cultural Red Flags
$347.9M
TTM Revenue
TTM EBITDA
Market Cap
Synergy NPV

Asset A: Domain low

$15.0M – $20.0M
Valuation Range

Asset B: Media low

$9.0M – $45.0M
Valuation Range

Asset C: Platform low

Valuation Range

Deal Killer honest null

Corpus too thin to assert a primary deal-killer with confidence.

Strategic Positioning low

unknown
M&A Appetite
11
Total Deals (Corpus)
1
Last 24 Months

Strategic gaps:

  • active in adjacent space → integration_post_mortem
    Buyer has 11 prior HR-adjacent acquisitions. HR.com extends a proven M&A thesis.
  • network moat gap → competitive_moat
    Buyer's existing moat is scale. HR.com's community/network-effect asset complements rather than overlaps.

Positioning rationale:

  • insufficient data to classify appetite
Signal audit trail (3 inputs)

Negotiation Leverage high

Top talking points:

  1. Buyer already spends on HR.com advertising — acquisition eliminates duplicate media spend
  2. HR.com ran a 2022 process with 8 offers — proven market demand establishes a competitive floor
  3. hr.com is one of <676 2-letter .com domains — category-defining, few substitutes, independent of media business performance

All leverage points:

Buyer already spends on HR.com advertising — acquisition eliminates duplicate media spend
3 overlapping advertisers: ADP, G-P, ERIN
→ advertiser_cannibalization
HR.com ran a 2022 process with 8 offers — proven market demand establishes a competitive floor
2022 offers ranged $9M-$45M
→ seller_facts
hr.com is one of <676 2-letter .com domains — category-defining, few substitutes, independent of media business performance
domain broker estimate: $15M+
→ seller_facts
Buyer has mixed integration track record — negotiation leverage on structure and earn-out terms
pattern=troubled with 11 prior deals
→ integration_post_mortem
Buyer is actively acquiring in adjacent HR/media space — inbound interest likely
11 prior adjacent acquisitions
→ integration_post_mortem

Balance Sheet & Financials high

B- (S&P)
Credit Rating
UNKNOWN
Leverage Health
unknown
Acquisition Capacity vs HR.com
Net Debt
Total Debt
Cash & Equivalents
Rating Sourcewww.alacrastore.com

Integration Post-Mortem medium

11
Prior Acquisitions Found
Troubled
Integration Pattern
LOW
Bandwidth Exhaustion Risk

Found 11 prior adjacent acquisition reference(s) for ceridian in the source corpus. Evidence suggests at least one acquisition faced public friction, lawsuits, executive departures, or missed milestones.

AcquisitionYearOutcome
ceridian acquisition (2024)2024none
cloud-native Dayforce platform. CEO David Ossip built the Dayforce platform from scratch after acquiring Dayforce (the workforce management product, originally a Canadian startup) for Ceridian in 2012 and deploying it as Ceridian's cloud HCM replacement for the legacy mainframe payroll system — maki
ceridian acquisition record geo.sig.ai high
ceridian acquisition (2021)2021none
accurate, efficient, and fair talent decisions. To further extend our compliance advantage, we acquired substantially all of the assets of DataFuZion. This HCM technology includes specific features for certified payroll reporting, prevailing wage rate calculations, incentive payments, union rate cal
ceridian acquisition record s203.q4cdn.com high
ceridian acquisition (year unknown)none
com/article/business/ceridian-agrees-to-be-bought-for-5-3-bln-idUSL31156432/] Ceridian agrees to be bought for $5.3 bln | Reuters Skip to main content Exclusive news, data and analytics for financial market professionalsLearn more aboutRefinitiv My News Register # Ceridian agrees to be bought for
ceridian acquisition record www.reuters.com high
ceridian acquisition (2007)2007none
to partner with THL Partners, a leading investment firm with a proven track record of success in acquiring and building companies, and FNF, one of the nation's leading providers of title insurance, specialty insurance and claims management services to large corporate and public sector entities," s
ceridian acquisition record www.investor.fnf.com high
ceridian acquisition (2012)2012none
February 2011 investment in Dayforce’s award-winning HCM platform. Read More. Sterling Partners Acquires MOSAID Technologies for $590 MillionDeals and Transactions, Industry News Virtustream Completes Acquisition of EnomalyDeals and Transactions
ceridian acquisition record www.lwlaw.com high
ceridian acquisition (2011)2011none
MOSAID Technologies for $590 MillionDeals and Transactions, Industry News Virtustream Completes Acquisition of EnomalyDeals and Transactions
ceridian acquisition record www.lwlaw.com high
ceridian acquisition (1992)1992troubled
ceridian acquisition (2013)2013none
Ceridian went public in an initial offering that raised over $400 million. In September 2019, it acquired Australia-based enterprise HR software company Riteq. On March 1, 2021, almost a year after acquiring an Asian HCM (Excelity Global Solutions), Ceridian completed the acquisition of Ascender HCM
ceridian acquisition record en.wikipedia.org high
ceridian acquisition (2018)2018troubled
almost a year after acquiring an Asian HCM (Excelity Global Solutions), Ceridian completed the acquisition of Ascender HCM. On December 3, the firm acquired the US-based ADAM Human Capital Management which was a leading provider of payroll and HCM software and services for 33 countries in the Latin
ceridian acquisition record en.wikipedia.org high
ceridian acquisition (2019)2019troubled
countries in the Latin American, Brazilian, and Caribbean markets. On January 1, 2024, Ceridian acquired Eloomi, a Danish learning and development (L&amp;D) platform that combines a learning management system (LMS) and performance management into a single, all-in-one solution. On February 1, Ceridia
ceridian acquisition record en.wikipedia.org high
ceridian acquisition (2019)2019none
any/newsroom/2019/global-hcm-leader-ceridian-acquires-assets-of-clearview-logix-and-paysa] Ceridian Acquires Assets of Clearview Logix and Paysa -- PRESS RELEASES # Global HCM Leader Ceridian Acquires Assets of Clearview Logix and Paysa Ceridian makes work life even better for employers and their
ceridian acquisition record www.ceridian.com high
cloud-native Dayforce platform. CEO David Ossip built the Dayforce platform from scratch after acquiring Dayforce (the workforce management product, originally a Canadian startup) for Ceridian in 2012 and deploying it as Ceridian's cloud HCM replacement for the legacy mainframe payroll system — maki
ceridian acquisition record geo.sig.ai high
accurate, efficient, and fair talent decisions. To further extend our compliance advantage, we acquired substantially all of the assets of DataFuZion. This HCM technology includes specific features for certified payroll reporting, prevailing wage rate calculations, incentive payments, union rate cal
ceridian acquisition record s203.q4cdn.com high
com/article/business/ceridian-agrees-to-be-bought-for-5-3-bln-idUSL31156432/] Ceridian agrees to be bought for $5.3 bln | Reuters Skip to main content Exclusive news, data and analytics for financial market professionalsLearn more aboutRefinitiv My News Register # Ceridian agrees to be bought for
ceridian acquisition record www.reuters.com high
to partner with THL Partners, a leading investment firm with a proven track record of success in acquiring and building companies, and FNF, one of the nation's leading providers of title insurance, specialty insurance and claims management services to large corporate and public sector entities," s
ceridian acquisition record www.investor.fnf.com high
February 2011 investment in Dayforce’s award-winning HCM platform. Read More. Sterling Partners Acquires MOSAID Technologies for $590 MillionDeals and Transactions, Industry News Virtustream Completes Acquisition of EnomalyDeals and Transactions
ceridian acquisition record www.lwlaw.com high
MOSAID Technologies for $590 MillionDeals and Transactions, Industry News Virtustream Completes Acquisition of EnomalyDeals and Transactions
ceridian acquisition record www.lwlaw.com high
Ceridian went public in an initial offering that raised over $400 million. In September 2019, it acquired Australia-based enterprise HR software company Riteq. On March 1, 2021, almost a year after acquiring an Asian HCM (Excelity Global Solutions), Ceridian completed the acquisition of Ascender HCM
ceridian acquisition record en.wikipedia.org high
almost a year after acquiring an Asian HCM (Excelity Global Solutions), Ceridian completed the acquisition of Ascender HCM. On December 3, the firm acquired the US-based ADAM Human Capital Management which was a leading provider of payroll and HCM software and services for 33 countries in the Latin
ceridian acquisition record en.wikipedia.org high
countries in the Latin American, Brazilian, and Caribbean markets. On January 1, 2024, Ceridian acquired Eloomi, a Danish learning and development (L&amp;D) platform that combines a learning management system (LMS) and performance management into a single, all-in-one solution. On February 1, Ceridia
ceridian acquisition record en.wikipedia.org high
any/newsroom/2019/global-hcm-leader-ceridian-acquires-assets-of-clearview-logix-and-paysa] Ceridian Acquires Assets of Clearview Logix and Paysa -- PRESS RELEASES # Global HCM Leader Ceridian Acquires Assets of Clearview Logix and Paysa Ceridian makes work life even better for employers and their
ceridian acquisition record www.ceridian.com high

Competitive Moat medium

scale
Moat Type
MODERATE
Strength

Moat signals:

Scale market share
“Ceridian Receives Additional Capital Investment | 2017 Contact SalesHelp CenterLogin Canada (English) Why DayforceHow We HelpWho We ServeWho We AreResources Get started * Why Dayforce * How We Hel”
www.dayforce.com
Scale economies of scale
“Barriers to entry in Ceridian&#x27;s markets are high, the result of developed niche market positions, economies of scale, and long-term customer relationships.”
www.reuters.com
Ceridian Receives Additional Capital Investment | 2017 Contact SalesHelp CenterLogin Canada (English) Why DayforceHow We HelpWho We ServeWho We AreResources Get started * Why Dayforce * How We Help * Who We Serve * Who We Are * Resources Contact SalesHelp Center Login Get started Canada (English) PRESS RELEASES # Ceridian Receives Additional Capital Investment As Dayforce Success Accelerates Higher Win-rates &amp; New Customer Orders Driving Market Share Gains Media Inquiries For all media inquiries, contact us atmediainquiries@dayforce.com Contact us Minneapolis, MN March 30, 2017 Cerid
ceridian (corpus source) www.dayforce.com high
Barriers to entry in Ceridian&#x27;s markets are high, the result of developed niche market positions, economies of scale, and long-term customer relationships.
ceridian (corpus source) www.reuters.com high

Advertiser Cannibalization high

HIGH
Cannibalization Risk
3
Overlapping Advertisers
Overlapping advertisers:
ADP G-P ERIN

ceridian corpus mentions 3 known HR.com advertiser(s): ADP, G-P, ERIN. An acquisition would mean the buyer is purchasing a media property where they (or their portfolio companies) actively advertise, creating cannibalization risk: post-close, those ad budgets would flow internally rather than generating third-party revenue for the combined entity.

record" architecture: unlike legacy HCM systems (SAP HCM, Oracle HCM Cloud, ADP Workforce Now) where payroll, time & attendance, benefits, and talent management are separate systems integrated throug
ADP mention in buyer source corpus geo.sig.ai high
ore.com/s-and-p-credit-research/Research-Update-Ceridian-HCM-Holding-Inc-B-Rating-Placed-On-CreditWatch-Positive-On-Potential-IPO-And-Debt-Repayment-New-Debt-Rated-2012486] Research Update: Ceridian HCM
G-P mention in buyer source corpus www.alacrastore.com high
employees across 17 departments. Departments Number of employees Engineering & Technical 571 Human Resources 465 Consulting 365 Show all departments See all employees ## Funding Data Exp
ERIN mention in buyer source corpus prospeo.io high

PE Clock / IPO Window low

LOW
Exit Urgency
Pe Owned
Status
Hold period: 0 / 5 years (0%)

Sponsors: Thoma Bravo (lead), Veritas Capital

ceridian is PE-owned by Thoma Bravo (lead), Veritas Capital. Entry date 2026-02-04; approximately 0 year(s) into hold. Typical hold for this fund type: 5 years. Fund is well within typical hold period — no near-term exit pressure. Projected exit window: 2030-2032.

ease-details/2025/Dayforce-Enters-into-US12-3-Billion-Definitive-Agreement-with-Thoma-Bravo-to-Become-a-Private-Company/default.aspx] Dayforce has been acquired by Thoma Bravo, Dayforce ## Dayforce has be
ceridian PE/IPO signal from source corpus investors.dayforce.com high
Total Raised $150M ## Investors Count 4 ## Deal Terms 3 ## Portfolio Exits 2 ## Investments 1 ## Funding, Valuation & Revenue 4 Fundings Dayforce has raised $150M over 4 rounds. Dayforce
ceridian PE/IPO signal from source corpus www.cbinsights.com high
company has 2619 active competitors, including 141 funded and 151 that have exited. Its top competitors include companies like Workday, People Strong and Kronos. ### Company Details Developer of a c
ceridian PE/IPO signal from source corpus tracxn.com high

Employee Retention (Post-Acquisition) low

UNKNOWN
Retention Risk Assessment
Employees with 20-30 year tenure. Debbie wants them protected post-sale.
Debbie McGrath, 2026-03-23 meeting

Cultural Red Flags honest null

No cultural-risk signals found in this buyer’s public corpus.