Buyer Dossier: Home Alliance (Conduit Capital)

Buyer Profile

Company

Home Alliance

Sponsor

Conduit Capital

Headquarters

Los Angeles, CA

Founded

2018 (Sardor Umrdinov, Founder)

Model

Marketplace connecting homeowners with local technicians

Revenue

Not disclosed

Founder Affiliations

Tech Coast Angels (2022+); Forbes Councils (2019+)

Geography

National marketplace; limited Mid-Atlantic presence

Key Contacts

Name	Title	Phone	Email
Sardor Umrdinov	Founder & CEO	—	—
Conduit Capital Deal Team	Sponsor	—	—

Strategic Fit

Home Alliance built its platform as a marketplace model — connecting homeowners with independent technicians rather than owning the labor directly. The natural evolution of that model is owning captive operators in high-density markets. Air Control's licensed team in McLean would give Home Alliance its first company-owned supply in the Mid-Atlantic corridor.

Sardor Umrdinov's Tech Coast Angels membership and Forbes Council presence signal an investor mindset alongside the operator role. Air Control's recurring maintenance revenue in a market of 6M+ residents is the kind of predictable cash flow that underpins a platform thesis — not just a single transaction.

The Ally Services wave of 2025 acquisitions (J Hood in Manassas, Tri-County Aire in Charlotte Hall) demonstrates that the DMV HVAC consolidation is underway. Air Control is one of the remaining independent operators with scale in Northern Virginia — the window for acquisition at a reasonable price is narrowing.

Approach Strategy

CALL OPENER

"Sardor, you built Home Alliance as a marketplace — but the best platforms eventually own their own supply. Air Control's licensed team in McLean could be your first captive operator in the Mid-Atlantic."

1

Frame the marketplace-to-operator evolution. Home Alliance's current model is capital-light by design. But market leadership in home services ultimately requires owning the labor. Position Air Control not as a departure from the platform thesis but as the next natural phase of it — controlling quality and margin in the highest-value geography.

2

Create urgency with the Ally consolidation wave. Ally Services' three 2025 add-ons — announced February 12, 2026 — signal that the DMV HVAC market is actively consolidating. Air Control is one of the last independent operators in Northern Virginia with an established customer base. Reference this without fabricating Home Alliance-specific facts.

3

Speak investor language to an investor-minded founder. Umrdinov's Tech Coast Angels affiliation and Forbes Council membership suggest he evaluates acquisitions with an investment lens. Lead with recurring maintenance revenue, customer retention rates, and market demographics — not just technician headcount.

Pipeline History

Stage	Status	Date	Notes
Target Identified	Complete	2025	Added to Air Control buyer list
Research Complete	Complete	Mar 2026	Founder profile and Ally wave context verified
Outreach Pending	Next Step	—	Direct outreach to Sardor Umrdinov