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PwC
Market research · 6 executive quotes · Public sources
Business Focus
CONSULTING & HR TECHNOLOGY SERVICES
Strategic Vision
PwC's global strategy (The New Equation) prioritizes investment in skills development, emerging technology, and new service capabilities. Leadership has explicitly reframed talent strategy around skills-based organizing rather than traditional titles, and is building internal learning programs to prepare the workforce for AI-driven client engagement. HR technology is identified as a critical growth area with strong and rising demand from their client base.
Client Market
PwC's clients, particularly mid-market firms, are experiencing sustained talent challenges post-pandemic with difficulty attracting and retaining specialized talent for extended periods. These clients seek more than implementation services—they need workforce intelligence, practitioner engagement insights, and market-driven understanding of what HR professionals actually want and need to make effective hiring and retention decisions.
Technology Strategy
PwC has made deliberate, active investments in HR technology capabilities, acquiring People Force as part of a focused technology expansion strategy. Leadership explicitly characterized HR technology investment as critical to growth. Their acquisition pattern shows a focus on capabilities that directly address demonstrated client demand in HR and talent management. PwC is positioning to move beyond implementation services into deeper workforce intelligence and community engagement models.
Strategic Insights
Quote: "Skills, not titles, are the currency of this new era." — Yolanda Seals-Coffield, Chief People and Inclusion Officer
Significance: PwC is operationalizing a fundamental shift in how talent is organized and developed. This philosophy is moving into client engagement. A platform with 2M+ HR practitioners organized around skills-based learning sits at the center of this market transition.
Quote: "This acquisition is critical to achieving significant growth in our HR technology offering where we are seeing high demand from our clients." — Laura Hinton, Partner and UK Tax Leader
Significance: PwC views HR technology as central to future client relationships and growth. Their willingness to move decisively on acquisitions signals serious appetite for capabilities that strengthen client delivery and open new service opportunities.
Quote: "Getting our people to spend more time together, learning and growing in an intentional way, is the goal of the experience." — Yolanda Seals-Coffield
Significance: PwC is building internal community-based learning models from the ground up. A mature, active HR practitioner community with established events, content, and peer learning infrastructure represents a proven model for collaborative workforce development at scale.
Quote: "Employers are increasingly seeking technological support from companies like People Force, which can help streamline and enhance their sourcing and management of talent." — PwC research
Significance: Employer demand for talent technology solutions is accelerating. PwC is building capacity to meet this demand across their client base, and real-time practitioner sentiment and engagement data would strengthen their ability to help clients understand and reach HR decision-makers effectively.
Executive Quotes
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Pritul Khagram(CEO at People Force)We are thrilled to be joining an international professional services brand, which prides itself in developing a great culture for its people and delivering a first-class service to clients around the world. I am excited about the career opportunities this acquisition will offer to our colleagues. I am also very excited to be involved in supporting the firm with its growth strategy in the HR technology arena.On People Force joining PwC and alignment with HR technology growth.HR technology acquisitionculture and service deliverycareer opportunitiesgrowth strategyhttps://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html
Laura Hinton(Partner and UK Tax Leader at PwC)People Force has a strong reputation in the market for delivering Ceridian's Dayforce platform for HR functions. This acquisition is critical to achieving significant growth in our HR technology offering where we are seeing high demand from our clients, and it is also in line with our global strategy, the New Equation, which looks to invest in skills, new capabilities and technology.On the strategic importance of People Force acquisition for PwC's HR technology strategy.HR technology demandCeridian Dayforce platformNew Equation strategyskills and capabilities investmenthttps://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html
Yolanda Seals-Coffield(Chief People and Inclusion Officer for PwC US)Skills, not titles, are the currency of this new era.On PwC's shift in talent management philosophy in the AI era.skills-based talent managementAI era workforce transformationportfolio of skillshttps://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html
Yolanda Seals-Coffield(Chief People and Inclusion Officer for PwC US)We're not necessarily asking someone to digest all 30 skills in one year. Different levels will focus on different skills, but taken together they represent what PwC believes will matter most as AI reshapes client work.On PwC's focus on 30 key skills for AI-era success.AI-era skillslearning and developmentclient work transformationhttps://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html
Yolanda Seals-Coffield(Chief People and Inclusion Officer for PwC US)Getting our people to spend more time together, learning and growing in an intentional way, is the goal of the experience.On PwC's Learning Collective initiative to foster collaboration in an AI-driven workplace.Learning Collectivecollaborative learningAI-driven workplace transformationhttps://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html
Market Activity
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PwC acquired People Force, an HR technology implementation firm specializing in Ceridian Dayforce platform delivery.
Acquisition reflects PwC's deliberate strategy to expand HR technology service capabilities and serve rising client demand.
Strategic Direction
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Expansion of HR technology capabilities, particularly in enterprise HR platform implementation and client delivery services.
Organizational shift to skills-based talent management, with emphasis on AI literacy and complementary human-centric capabilities.
Development of internal learning and development infrastructure (Learning Collective) focused on 30 key skills for the AI era—15 AI-focused and 15 human-focused.
Investment in engineering talent and modernization of workplace models to support collaboration and learning.
Active participation in industry research and conferences to understand and shape HR technology market trends.
Strong confidence in AI's positive impact on workforce productivity and growth, with optimism outweighing concerns across the professional services sector.
Sources
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